Direct Mail Services For Nonprofits

 If you are a nonprofit, you may wonder why you need to use direct mail services. The reason is simple: people connect with nonprofits on an emotional level. When they feel a connection to a cause, they are more likely to admit it or be proud of it. There are several ways to tap into that emotion. The first way is with a teaser or image on the outer envelope. The point is to channel this emotion into action.

Although overall mail volumes are declining, the response rates are rising. Prospect response rates have more than doubled over the past year. And even though it's expensive, the benefits are many. The average person spends half an hour on their mailbox. And more than half of all consumers say they trust print marketing more than any other type of marketing. With these benefits in mind, nonprofits should consider using direct mail services to boost their donor lists.

The benefits of direct mail for nonprofits are numerous. For example, housefile campaigns involve mailing to known supporters of a nonprofit organization, such as volunteers, donors, or people who have expressed an interest in the organization. These campaigns are recommended for those nonprofits that are just getting started with direct mail. And they have higher success rates than prospecting efforts. Moreover, they save money on printing. So, if you're considering the advantages of direct mail for your organization, be sure to check them out.